“This tastes yellow tastes mommy?” my then two year old told me as he ate something that was not the colour yellow.
Half of my brain marveled at his unusual and creative description, while half of my brain jumped to thinking about the seeds of an activity in his statement.
Since Jeremy’s description years ago now, I’ve developed and used a creative list of questions to engage my clients in thinking about creativity and innovation.
For example, how old is the letter P?
What does your self image sound like?
What colour is today?
Too often we go for the easy answer, the first answer, the ‘right’ answer.
Creativity asks us to go beyond the first answer. For example the letter P is ancient when compared to A but embryonic when compared to K.
Creativity asks us to answer with more than one answer. My today is framed by a deep indigo blue with streaks of ochre that spirals off into coils of copper, all back lit by the palest mauve.
In essence creativity asks us to take a risk.
What does yellow taste like to you?